“When motivation and imagination meet there’s measurable magic.”
— J. Grover Watson, MSW, BCC, Functional Imagery Coach

Do you know how 19-year-old Bianca Andreescue, 2019 US Open Champion, beat Serena Williams? She practiced daily visualization. We call it functional imagery training (FIT). It is powerful and it works. It’s not just for athletes, we teach doctors, corporate teams and CEO’s.

GW Coaching is a concierge practice built upon science and designed for optimal service. Founder, Joanna Grover Watson, Jo, is the first person in the United States to be certified in FIT. The approach unearths courage, motivation and grit.

We serve elite athletes, students, executives and organizations working for positive change in themselves and in the world. Our coaches are paired with clients for an ideal match.

What to expect:

  • One-of-a-kind assessments that unlock your potential, including PRINT® “Why of You” Report

  • Narrative Coaching experiences that will change the ending of your story

  • FIT (Functional Imagery Training)

  • Privacy & personalized support

  • Workshops and retreats that inspire passion, imagination, and creativity


"Joanna is an empathetic, positive force. She has a deep sense of responsibility for her clients and her work. I have admired her professionally for many years and can recommend her without hesitation."

-Faith Popcorn, Futurist/CEO at Faith Popcorn's BrainReserve