“When motivation and imagination meet there’s measurable magic.”
— Joanna Grover Watson, Functional Imagery Coach

GW Coaching is a concierge practice designed for optimal service and performance. Founder, Joanna Grover Watson, has a unique approach to coaching that blends awareness and narrative coaching with functional imagery training for lasting results. In addition, she recruits the best coaches and pairs them with the clients in need of their area of specialty. Together, they serve elite athletes, students, executives and organizations working for positive change in the world.

What to expect:

  • One-of-a-kind assessments that unlock your potential, including PRINT® “Why of You” Report

  • Narrative Coaching experiences

  • FIT (Functional Imagery Training)

  • Privacy & personalized support

  • Actions that inspire passion, imagination, and creativity


"Joanna is an empathetic, positive force. She has a deep sense of responsibility for her clients and her work. I have admired her professionally for many years and can recommend her without hesitation."

-Faith Popcorn, Futurist/CEO at Faith Popcorn's BrainReserve