“When motivation and imagination meet there’s measurable magic.”
— J. Grover Watson, MSW, BCC, Functional Imagery Coach

Do you want to get out of your head and into your potential? GW Coaching is a concierge practice built upon science and designed for optimal service. Founder, Joanna Grover Watson, Jo, has a unique approach to coaching that uncovers courage, motivation, creativity and clarity. She is the first individual to be certified in FIT, functional imagery training, a groundbreaking approach to lasting behavioral change.

In addition, GW Coaching recruits the best coaches and pairs them with the clients in need of their area of specialty. Together, they serve elite athletes, students, executives and organizations working for positive change in themselves and in the world.

What to expect:

  • One-of-a-kind assessments that unlock your potential, including PRINT® “Why of You” Report

  • Narrative Coaching experiences that will change the ending of your story

  • FIT (Functional Imagery Training)

  • Privacy & personalized support

  • Activities that inspire passion, imagination, and creativity


"Joanna is an empathetic, positive force. She has a deep sense of responsibility for her clients and her work. I have admired her professionally for many years and can recommend her without hesitation."

-Faith Popcorn, Futurist/CEO at Faith Popcorn's BrainReserve